By Charles Leaver

Recent findings on personal data breaches could lead to business mistrust

The recent revelation that a bug within OpenSSL has left an untold number of businesses scrambling to investigate possible breaches has only intensified the sense of fear among computing users that their information is unsafe. The so-called Heartbleed bug arose as a long-undetected vulnerability in OpenSSL, according to security specialist and Forbes contributor James Lyne. Unfortunately, by the time the weakness was discovered, so many services had already adopted the software that the extent of potential damages remains unclear. Though a debate rages on about exactly how much damage has been done by the bug, one thing is certain: Heartbleed only elevates the widespread fear of security infringement, and the need for endpoint protection software.

Survey shows that instances of personal data breaches are on rise
Customer fear for personal computing safety does not only arise from the news of a bug like Heartbleed. It also comes from personally experiencing an attack. A January 2014 survey conducted by the Pew Research Center points to a marked increase in Americans reporting personal information getting stolen online. The survey found that 18 percent of respondents in 2014 reported experiencing a loss of important information, a rise from 11 percent the previous year. This stolen information included highly privileged items like Social Security numbers and credit cards – data that could easily be used to extract money from the victim. The findings from the survey will likely result in an elevated sense of anxiety among computing users, especially in the wake of the news about Heartbleed. If a company appears lax in security in the eyes of such users – or worse, actually experiences a breach – that could spell a huge loss in business.

A solution in better endpoint threat detection and response
No business has to live in fear of getting breached. No enterprise has to worry about losing the trust of its clientele. Neither of these things ever has to happen. The reason they do – and will continue – is because many organizations are not taking the proper measures to safeguard themselves against attack. By implementing a rigorous endpoint security management system, a company can take a major proactive step in preventing a malicious incursion. The reality of Heartbleed has illuminated the fact that enterprises cannot rely on other websites being secure. They must provide that security themselves.

Fortunately, Ziften is not nor has been susceptible to this bug on any of our servers or in any of our products.

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